6 Lessons Learned: Packaging

Getting To Know More About Brand And Identity

Identity is also referred by many business experts as the logo and it is a fundamental component of the brand and is mostly misunderstood as “the brand”.

There will be cases wherein the expectations and the actual experience of the customers or clients about a brand will be totally different especially when your business and the market will come to engage with each other so it is important that you should have a strong visual identity that is reinforced with a brand that is spread throughout the whole company in order to have a great start in creating a brand.

A brand-experience is created every time the company and market will be interacting with each other because the brand is considered to be the composite wholeness of the interactions happening between the company and the market. It is known to be an ongoing process so it is important that aside from being a positing experience, it should also be an experience that is consistent.

From a branding and identity design stand point, the important components are the color palletes, contextual language, image styling, typefaces, and they are needed in forming a collateral part. It is important to extend and involve the whole company if you want an effective brand and identity design from the way the telephone will be answered by a customer service, to the expression of the policies of the company and the product set definition, to the market.

A brand is really important for a business that is having a fast growth or for those business that are opening new branches in new places. The personality of the person that is in charge of the business will be accessible to the market without any hesitation just like before, every time the business will start to grow. That is why there is a need to transfer the role of experience and engagement to the brand together with enclosing the brand values during the process.

You should take note that one thing that will help produce a good impression with the potential customers and clients is the vision statement that every businesses and companies have. There is a need to put these vision and value statement into action, if you want them to provide an active role within the business or company, then you should translate these statements into process. A proposition is able to provide a real value for both the customer and the company.

A strong brand will also help make a strong identity for the company that will also need to strengthen the corporate culture of the business or company in order to make a better retention of the employees, and your company will have a greater innovation if there will be a strong corporate culture that is well designed.

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